Where in Marrakesh?
There are two ways to visit Marrakesh; first is by staying in the heart of town, near the Medina Souq and Jemaa el-Fnaa, second is staying out of the city, at La Palmeraie in the north.
City center is always lively, busting with people, crazy traffic, but nothing like what you have been reading around. It is clean, people are extremely friendly, and we never ever felt like we're in a dangerous city.
La Palmeraie is on the other hand an oasis famous for its eponymous palm trees and highly expensive resorts. It is great if you really want to rest and get pampered.
Where to Stay?
In city center best and a very very good choice is Les Jardins de la Koutoubia, if you would like to stay at walking distance to the souq, but open your doors to a gorgeous luxurious hotel. One other choice is to stay at a Riad (traditional Moroccan small palace with an indoor garden and courtyard; located within the old city “Medina” walls).
At the north your best alternatives are La Mamounia (please google it to see how magical it is), The Oberoi and the Royal Mansour.
Where to Eat?
La Bar Italien at la Mamounia, Le Jardin, Nomad for a terrace view over the Medina, Les Jardins du Lotus, Bacha Coffee Room, Le Bar Churchill and Le Table du Marché.
Where to Shop?
Dive in to the Medina Souq, but we highly recommend hiring a guide from the hotel concierge, explain what you are interested in buying, and walk around with the guide since it is a huge labirnth. Little souvenir shop at the Majorelle Gardens is a gem, as well as Moro Marrakesh. Also try 33 Rue Majorelle for a European like concept store.
Where to go for Excursions?
You can always take a guided tour to the Atlas Mountains if you have two days to spare for a once in a lifetime trekking / tente camping experience. Ask your hotel for a guided tour.
If you would like a desert experience closer to the city, visit Agafay, have dinner at the very magical White Camel camp (have drinks at the Singita bar and then move to your private tent for dinner).
If you have a week in Morroco, visit Essaouira, the magical blue city with Spanish influence (you can even have great paella there), Fez for the utmost traditional Morrocan city (a must see) where you can see the oldest leather dying house in the world, and Tangier to swim in the sea and the ocean at the same time.
Don't Miss
Breakfast or coffee at the Café at La Jardin Majorelle.
Have litres of well made Morrocan tea.
Bargain but don't expect extreme discounts at the souqs.
Visit Le Jardin Secret, Dar el Bacha and Bahia Palace.
Have a Mojito at the Singita Bar at White Camel.