About The Brand

 

 

BiniBeca is a handmade beaded jewelry brand founded by Emine Tonguç in 2020. After working with local and global brands in the advertising industry for over 18 years, she founded Dreaming of Ares, a kids room decoration brand, and BiniBeca Design, following her passion to create with colors and different materials. 

At BiniBeca she puts together local beads, natural stones and metals from around the world and designs them with fabrics or accessories from different cultures and locations. 

BiniBeca is inspired by the Balearic Islands. Especially Menorca. The brand's name itself comes from the beach of Cala BiniBeca. 
Every piece is handmade, therefore is unique. 

Emine’s approach to jewelry is colorful and fresh. She sees color and patterns as the highlight of her collections; thus is always after the collectible beads and gemstones around the world with the most unusual color or pattern. BiniBeca's are worn by bead lovers as well as fine jewelry enthousiasts who are looking for an additional personal touch to their arm parties. Emine also puts strong effort into finding hand crafted and up-cycled items to make her processes as earth friendly as possible. 

She lives in Istanbul with her husband, son and 2 dogs.